This covetable 450 sq ft property is situated in a boutique development that has been designed with the utmost care. Open the main front door and the hallways and staircase are evidence of the attention to detail that runs throughout. In some buildings the common parts are merely finished to an acceptable standard, here they themselves pack a wow factor via sophisticated use of materials, texture and lighting.

This continues into the apartment itself. Every room looks understatedly chic, with a contemporary, muted colour scheme and huge windows that flood the place with natural light.

Yet there’s also plenty of flare. This never veers towards bling but lends it an attractive individualism. There’s the high-end wallpaper, marble kitchen worktops, statement light fittings and tasteful objets, all courtesy of award-winning local interiors specialist Zulufish.

Most importantly, the entire vision has been executed without skimping on quality. That wallpaper, say – it comes from the luxury brand Arte. The appliances in the kitchen – they are all from Bosch. The cabinetry – that was all made bespoke by HUX. And the bathroom fittings – you can thank the upscale manufacturer Hansgrohe for those.

You might expect the location to be the compromise. In fact, it occupies an enviable position just three minutes from the green space of historic Acton Park and close to both the leafy streets of Chiswick and the shopping hub of Shepherd’s Bush. It’s a short walk to Stamford Brook tube station and from there just 19 minutes to Victoria. Oh, and did we mention that Cross Rail is coming to the area?

Like we said, that price tag is quite something.